简介：
China has been the fastest growing economy in the world over the past twenty years, and its influence in the global economic and political arena is becoming increasingly stronger; it is expected that China will soon become the second largest trading nation in the world.
Other books cover only part of this growing picture, and the analysis and understanding of Chinese enterprises and competitors has been lacking until now. This key book provides a comprehensive, practical guide to business in China, featuring both theoretical/academic and practical perspectives. With a strong focus on the ways in which language, traditional thought and stratagem culture influence how Chinese do business, this book offers a complete view of industry structures and the competitive landscape, thus providing a framework for Western companies to develop successful business and marketing strategies.
Broad-ranging and informative, Chinese Business: Landscapes and Strategies can be used as a textbook for undergraduates and postgraduates at business schools, as well as a reference book for those on senior executive programmes and for consultation on particular aspects of business in China.
目录：
1. Changing Business Landscape
2. Chinese Business Structure: Past and Present
3. Competitive Patterns of Chinese Companies
4. Rules of Game and Strategies for Western Businesses
5. Managing Channel Strategies
6. Mergers & Acquisitions
7. Prospects of Future Competition
作者简介：
Hong Liu is Director of the China Business Centre at the University of Manchester, UK. He has consulted for the British government and many multinationals on China strategies. He is the author of Foreign Direct Investment and Strategic Alliances in Europe published by Hawthorn Press in 2001.
ISBN:9780415403085
书名:Chinese Business: Landscapes and Strategies
副书名:Landscapes and Strategies
作者:Liu Hong
装帧:Hardback
出版社:Routledge, Taylor & Francis Ltd
页数:206
出版日期:December 3, 2008
更多：
http://www.amazon.com/Chinese-Business-Landscapes-Hong-Liu/dp/0415403081/ref=sr_1_1?ie=UTF8&s=books&qid=1261621835&sr=1-1
http://www.routledgebusiness.com/books/Chinese-Business-isbn9780415403092